About Us

Mehwish Puri is a Pakistani fashion brand founded by Mehwish Puri in 2023, created with a focus on distinctive occasionwear and contemporary Pakistani fashion. The brand develops collections around the occasions, silhouettes and details that define modern Pakistani dressing.

From Noore and Mahi to Festive, each collection carries its own identity while remaining rooted in the brand's approach to statement occasionwear. The current collections feature a range of stitched dresses and three-piece looks, with designs built around rich fabrics, colour, embroidery and detailed surface work.

The brand's collections are designed for the occasions that matter — from weddings and festive celebrations to dinners and formal gatherings. Rather than following a single aesthetic across every design, Mehwish Puri explores different colours, silhouettes and levels of embellishment, allowing each piece to have its own character.

Mehwish Puri is also featured at Fashion Pakistan Lounge (FPL) in Lahore, Islamabad and Karachi, giving customers the opportunity to discover the brand through an established multi-designer retail presence as well as through the official online store.

Based in Karachi, Pakistan, the brand delivers across Pakistan, with free nationwide delivery currently offered through the website. Mehwish Puri also delivers to customers in Houston and Dallas, Texas, extending the brand's reach to Pakistani customers in the United States.

Most Mehwish Puri designs are available on a 15–20 day pre-order basis. This allows orders to be prepared specifically for customers rather than relying entirely on ready stock. Customers ordering for a particular wedding, celebration or event should therefore account for the stated pre-order period when planning their purchase.

Since launching in 2023, the brand has continued to build its collections around Pakistani occasionwear, with a growing presence both online and through physical retail. Its current online offering includes collections such as Noore, Mahi, Festive and All Dresses, alongside additional edits and categories for different types of dressing.

At the heart of the brand is Mehwish Puri, whose name defines the brand and its direction. The focus remains on creating pieces that have a clear identity, considered detailing and a place within the occasions for which Pakistani fashion is known.

Founded in 2023, based in Pakistan and created for celebrations, Mehwish Puri continues to develop its collections for customers across Pakistan and in Houston and Dallas, bringing Pakistani occasionwear to both local and international customers.